Business
Kim Shepheard
Unveiling the Perils of Bad Online Reviews: ...

In the digital age, online reviews have become a cornerstone of consumer decision-making. Before purchasing a product or service, many individuals turn to online platforms to seek guidance from the experiences of others. While online reviews can be incredibly helpful in making informed choices, it is crucial to acknowledge the potential dangers associated with the proliferation of bad online reviews. In this blog, we will delve into the hazards of negative reviews and explore how they can impact individuals, businesses, and the overall online ecosystem.

Unveiling the Perils of Bad Online Reviews: Navigating the Digital Landscape
Marketing, Business
Kim Shepheard
Understanding Your Target Audience

Assessment tools to determine customer archetypes to make sure you are reaching your target are important to implement when you don’t think you’ve got it quite right. Different personality types consume information in different ways, and we need to cater to those needs in order to deliver appropriate messages to them.

Understanding Your Target Audience

online presence

Unveiling the Perils of Bad Online Reviews: Navigating the Digital Landscape

Unveiling the Perils of Bad Online Reviews: Navigating the Digital Landscape

In the digital age, online reviews have become a cornerstone of consumer decision-making. Before purchasing a product or service, many individuals turn to online platforms to seek guidance from the experiences of others. While online reviews can be incredibly helpful in making informed choices, it is crucial to acknowledge the potential dangers associated with the proliferation of bad online reviews. In this blog, we will delve into the hazards of negative reviews and explore how they can impact individuals, businesses, and the overall online ecosystem.

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Don't Underestimate the Importance of Your Online Presence

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Don't Underestimate the Importance of Your Online Presence

When I work with small business owners or agents of a larger company, I see a lot of marketing basics overlooked in favor of - and rightfully so - client and customer attention, and frankly whatever fire needs to be put out right now. One of the major things that gets overlooked is online presence. Google My Business specifically. Don’t know what GMB is? Here’s what happens when I “Google my business”, Shepheard Marketing.