Good marketing is an indispensable element of any successful business. Having a great product or service is not enough. You need a professional marketer on your team in order to create the tools that sales can use to close the deal - and stay ahead of the competition.
Before we look at how to spot a good marketer, let’s explore the advantages of marketing for businesses.
Importance of Effective Marketing for Businesses
Here are some of the benefits of marketing for mid-sized businesses and large businesses:
Creates brand awareness: Many other products and services are competing for the attention of your potential customer. Effective marketing ensures that your brand stays on the minds and lips of potential customers.
Boosts sales: When prospects have your brand in mind, they are more likely to buy your products or services when the need arises. They might even spread the news to others, thus increasing your sales.
Improves your brand’s reputation: Besides boosting your revenues, good marketing will also help you build a strong reputation. This will ensure a loyal following of customers who will continue buying your products or services.
Enhances decision-making: Marketing allows you to engage more effectively with your customers and prospects. Understanding the needs of your target audience will help you decide what needs to be improved in order to make more sales and retain customers.
How to Spot a Good Marketer in Denver
Identifying an experienced marketer isn’t always easy. Here are some of the things you need to look out for:
Excellent communication skills
The role of a marketer is to create a connection between the brand and its users. A good marketer should therefore be able to communicate clearly and convincingly with your brand’s target audience at all times. In addition, a great marketer will know how to communicate effectively with members of their team. This could involve giving a presentation, sharing the outcome of a campaign or explaining a new tactic.
Ability to work in a team
Marketers rarely operate solo. Marketing departments are usually made up of several individuals specialized in different areas like audiovisual, SEO, content marketing and social media. A good marketer should therefore be able to work well with other members of their team, as well as collaborate effectively with other departments or contractors.
Creativity
Creative marketing will make your brand stand out from the crowd. A successful marketer is not afraid to take risks with crazy ideas which no one else has tried. They will come up with slogans and campaigns which will make your audience think, cry and laugh – and eventually buy. After all, marketing plays to emotions, and all decisions are made with emotion - even the financial ones!
Analytical capacity
Marketing today is all about research and data. A great marketer should not only be familiar with the relevant metrics but should also be able to interpret them. This includes metrics like click-through rate (CTR), impression rate, cost per lead (CPL), cost per acquisition (CPA), lead-to-customer conversion rate, return on investment (ROI), bounce rate and customer churn.
Conversant with technology
Knowledge of marketing technology (MarTech) is very important for the modern-day marketer. MarTech simply refers to the software and tools that help attain marketing objectives and goals. A good marketer should be conversant with technologies such as conversion optimization tools, customer experience software, content management systems (CMS), marketing automation tools and customer relationship management (CRM) software.
Keeping up with trends
Just like other areas of business, marketing is evolving at a rapid rate. Therefore, you need a marketer who is able to keep up with and adapt to the latest trends. According to Marketing Insider Group, some of the trends to look out for include social commerce, voice search, video marketing, AI-based content automation, hyperlocal marketing, employee activation and live video.
Sales-ability
While it is important to have a marketer who is creative, analytical, and tech-savvy, the bottom line is sales. A great marketer should not only be good in marketing, but also in converting prospects to customers. Whether the conversion is a subscription for a service or purchasing a product, marketing is only considered successful when a sale is made.
Conclusion
Whether yours is a Business to Business (B2B) or Business to Consumer (B2C) company, the importance of having a qualified and experienced professional on your team cannot be overstated. Besides possessing the qualities listed above, a good marketer should also have sufficient knowledge of your industry, your company, and your competitors.
We work with small and mid-sized companies on all aspects of marketing strategy and make sure you are doing marketing right - for your business!