Many have heard of SEO, but few understand how it works. This guide breaks down the basics of SEO and how it can help your business attract more clients and customers.
Freshen Up Your Business Approach: A Guide to Gaining New Perspectives
We Are Your External Marketing Department!
Unlocking Your Business Potential: Why Outsourcing Marketing Can Be a Game-Changer
Running a business involves juggling numerous responsibilities, and marketing often becomes a challenging task for many business owners. While managing finances and operations demands their attention, marketing requires strategic expertise to be effective. Rather than stretching your internal resources thin, consider the benefits of professional marketing services that drive growth and build lasting relationships. Discover how Shepheard Marketing can help unlock your business potential.
Marketing for the Construction Industry
Marketing is critical for the success of any business operation, including construction companies. According to IBISWorld, there are currently over 3.7 million construction businesses in the United States alone. This includes engineering firms, material suppliers, remodeling companies, general contractors and real estate developers. To differentiate yourself from the competition, you need to have a very effective marketing strategy.
Choosing and Implementing a CRM
Before the internet business was done on a local level. No matter what business you were in you could count on the patronage of everyone in the surrounding area because they simply had no other options. Today things are very different. Your clients can do business with any company, anywhere in the world. So why would they choose to do business with you? The answer is knowing your customer. Providing what they need when they need it in a friendly and professional way. To know your customers you need to be aware of every interaction they have with you. What email did they open? What button did they click? What campaign got them to take action? A CRM gives you that knowledge and with it you have a leg up on the competition.
Do You Need a YouTube Channel?
More and more, people are opting to watch the news rather than read it. They would rather watch TV than read a book or even watch an adventure movie rather than go on a journey. Of course, this is a generalization and not true for everyone, but you can’t deny that watching is easier than reading - or even doing. You can convey a message easily when you spell it out for your audience, and if done well, you capture and keep their attention just long enough to deliver your message.
The Ripple Effect of Late Payments: How Unsettled Invoices Impact Your Team and Business Trajectory
First and foremost, late payments can be demoralizing for the hardworking individuals who form the backbone of your consultancy. When invoices go unpaid, the team may begin to question the stability of the business and the value of their contributions. When this happens, your fractional team may start to blame you, and can affect how responsive they are to your requests going forward. Thankfully, the team at Shepheard Marketing has stuck by me through thick and thin, and we have weathered more than our share of storms.
How to Spot a Good Marketer
What's the Deal with Hashtags?
Working in social media involves using hashtags in a strategic way. Everyone knows they have a purpose, but not everyone knows what that purpose is. Hashtags get more eyes on posts. But how many…and what type? Are some hashtags too long (or too short) and therefore detrimental to post reach? Is there a magic combination or formula for hashtag use that will get us the views and interactions we are all striving for?
Connecting Small Businesses to Their Target Market
Mobile Pet Shine is not the first or the last small business that will attempt their own marketing in-house. The struggle Tage faced is trying to operate his marketing while also running every other aspect of his business. He described the process as, “difficult to learn, time consuming and not cost effective. “Things fall through the cracks and if you’re not being consistent in your messaging you’re not doing it well.”
All About Branded Merchandise
Understanding Your Target Audience
Assessment tools to determine customer archetypes to make sure you are reaching your target are important to implement when you don’t think you’ve got it quite right. Different personality types consume information in different ways, and we need to cater to those needs in order to deliver appropriate messages to them.
Don't Underestimate the Importance of Your Online Presence
When I work with small business owners or agents of a larger company, I see a lot of marketing basics overlooked in favor of - and rightfully so - client and customer attention, and frankly whatever fire needs to be put out right now. One of the major things that gets overlooked is online presence. Google My Business specifically. Don’t know what GMB is? Here’s what happens when I “Google my business”, Shepheard Marketing.
