In times when others pull back on their marketing efforts, we encourage you to lean in. Seize the opportunity to capture the leads and market share that your competitors are leaving behind. With Shepheard Marketing, you’ll always be a step ahead.
Choosing and Implementing a CRM
Before the internet business was done on a local level. No matter what business you were in you could count on the patronage of everyone in the surrounding area because they simply had no other options. Today things are very different. Your clients can do business with any company, anywhere in the world. So why would they choose to do business with you? The answer is knowing your customer. Providing what they need when they need it in a friendly and professional way. To know your customers you need to be aware of every interaction they have with you. What email did they open? What button did they click? What campaign got them to take action? A CRM gives you that knowledge and with it you have a leg up on the competition.
Connecting Small Businesses to Their Target Market
Mobile Pet Shine is not the first or the last small business that will attempt their own marketing in-house. The struggle Tage faced is trying to operate his marketing while also running every other aspect of his business. He described the process as, “difficult to learn, time consuming and not cost effective. “Things fall through the cracks and if you’re not being consistent in your messaging you’re not doing it well.”
Too Busy for Marketing? Here Are Some Options.
4 Ways Marketing Can Affect Your Business
The purpose of marketing is to influence a decision, preferably a buying decision. These decisions are intended to make someone's life better in some way. You can do the same for your company by helping them solve problems, but you need to sell the decision makers on your ability to help them in their jobs.
