In the digital age, online reviews have become a cornerstone of consumer decision-making. Before purchasing a product or service, many individuals turn to online platforms to seek guidance from the experiences of others. While online reviews can be incredibly helpful in making informed choices, it is crucial to acknowledge the potential dangers associated with the proliferation of bad online reviews. In this blog, we will delve into the hazards of negative reviews and explore how they can impact individuals, businesses, and the overall online ecosystem.
Assessment tools to determine customer archetypes to make sure you are reaching your target are important to implement when you don’t think you’ve got it quite right. Different personality types consume information in different ways, and we need to cater to those needs in order to deliver appropriate messages to them.
Working in social media involves using hashtags in a strategic way. Everyone knows they have a purpose, but not everyone knows what that purpose is. Hashtags get more eyes on posts. But how many…and what type? Are some hashtags too long (or too short) and therefore detrimental to post reach? Is there a magic combination or formula for hashtag use that will get us the views and interactions we are all striving for?
