At our February mastermind, we had a lively discussion about thriving in an economic downturn - not just surviving. We explored key strategies for marketing agencies and their clients, from prioritizing existing customers to optimizing budgets and refining messaging. A recurring theme was AI’s role in navigating uncertainty. While some remain hesitant, those who embrace AI are gaining a competitive edge in efficiency, analytics and even job opportunities. In this post, we break down actionable steps businesses can take to remain agile, customer-focused and innovative - ensuring they don’t just weather the storm but come out stronger.