In the digital age, online reviews have become a cornerstone of consumer decision-making. Before purchasing a product or service, many individuals turn to online platforms to seek guidance from the experiences of others. While online reviews can be incredibly helpful in making informed choices, it is crucial to acknowledge the potential dangers associated with the proliferation of bad online reviews. In this blog, we will delve into the hazards of negative reviews and explore how they can impact individuals, businesses, and the overall online ecosystem.
Assessment tools to determine customer archetypes to make sure you are reaching your target are important to implement when you don’t think you’ve got it quite right. Different personality types consume information in different ways, and we need to cater to those needs in order to deliver appropriate messages to them.
Running a business involves juggling numerous responsibilities, and marketing often becomes a challenging task for many business owners. While managing finances and operations demands their attention, marketing requires strategic expertise to be effective. Rather than stretching your internal resources thin, consider the benefits of professional marketing services that drive growth and build lasting relationships. Discover how Shepheard Marketing can help unlock your business potential.
We have worked with Kim Shepheard the past several months in an effort to organize and upgrade our marketing efforts. I tasked Kim with several initiatives which included organizing our marketing efforts, developing systems to track the success of our efforts and campaign development. As we have worked with Kim, she has continued to either meet or exceed all of our expectations.
Kim came to us with great marketing ideas about our business. She took the time to understand our business model and our customers. Because of this, the ideas and systems she has put in place have perfectly fit our long term vision and culture. Since we have hired Kim, I have almost completely handed over our marketing function to her. There has not been a moment where I have doubted that decision. Kim is a self-starter who is constantly coming to us with new ideas.
Along with these tasks, I asked Kim to mentor one of my current employees who has an interest in the marketing function. Kim meets with this person weekly and includes her in development and execution of strategy. Kim's mentoring of this individual is evident in the growth that I have seen from this individual.
I am a firm believer that marketing results must be measured over a long time period. With that said, I can say that at our main location, September 2016 results were up 9% year over year and our October results are on track to be up double digits from the previous year. The awareness within the community and the fresh feel to our marketing efforts is a direct result of the work that Kim is doing.
I would highly recommend her to anyone who is looking to either outsource their marketing needs or simply have someone develop strategy for them to implement in their own marketing efforts. The quality of her work will exceed your expectations.
-Matt Krieger, President
Monkey Bizness Franchising, Denver, CO
