Shepheard Marketing Newsletters
We invite you to explore the wealth of knowledge and inspiration waiting for you in Shepheard Marketing's past newsletters! You'll discover a treasure trove of valuable marketing tips and insights, Shepheard Marketing updates, client spotlights and exciting details about local events and activities in and around Denver, Colorado. Our newsletters are your gateway to staying informed and entertained at the forefront of marketing excellence.
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How is it March already? We've been quite busy over here with new websites, more clients taking advantage of our Google Ads management services and lots of graphic design! If you think your brand, website or overall visibility could use a refresh, please schedule a call with me. If you just want to catch up, that works, too!
February, 2024
In January, we collaborated with clients on SWOT analysis to find out what they do well, and where they can improve in 2024. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Our SWOT template looks like this, and can be helpful for business self-awareness, even if you are not ready to make some of the necessary changes in your business. For inquiries, comments or collaboration on your own business SWOT analysis, please contact us.
January, 2024
Stepping into 2024, Shepheard Marketing extends our sincere gratitude for the trust and collaboration you've bestowed upon us. The promise of a new year brings with it boundless opportunities and we are thrilled to embark on this journey of growth and success alongside you. Your support has been the cornerstone of our achievements and we are excited to continue forging partnerships that propel your business to new heights in 2024.
December, 2023
We've created a whole new business this year, the franchise bath. cut. brush. Mobile Pet Grooming. We are excited for growth next year and supporting our franchisees through their growth as well. Read the story here and stay tuned for updates!
November, 2023
In the dynamic landscape of modern marketing; service, strategy, analysis and Customer Relationship Management (CRM) all play a pivotal role in achieving success. Strategy forms the backbone of any marketing effort, providing direction and purpose, while analysis furnishes valuable insights by scrutinizing data and market trends. Exceptional customer service not only enhances brand reputation but fosters loyalty and advocacy, creating a long-lasting impact. Meanwhile, CRM systems are the glue that binds it all together, facilitating personalized customer interactions, data management and targeted campaigns.
October, 2023
I look forward to this time of year for all the pumpkin-flavored treats, sweater weather and holiday planning. As you think of your plans for this year, don't forget your customers and clients. If you need help with giveaways, holiday or end-of-year treats, we can help you with that. Let your customers know you are always thinking of them - especially this time of year!
September, 2023
A well-crafted marketing strategy is the compass that guides a business toward its goals and success. It serves as the foundation upon which all marketing efforts are built, providing a clear roadmap for how to effectively reach and engage the target audience. By defining the target market, understanding consumer needs and preferences and assessing the competitive landscape, a robust marketing strategy ensures that resources are allocated efficiently and efforts are focused on the most promising opportunities.
August, 2023
Well, it's been quite a summer! A new franchisee of my other business, bath. cut. brush. has been launched and is now operating in Northern Colorado. I have also now taken full ownership of that business going forward, and I'm looking forward to expanding over the coming years as the CEO! While diversifying the portfolio, Shepheard Marketing has added three new clients this month, and still working with my amazing team to grow and provide excellent service to all my clients, some of whom have been with me for over 6 years!
July, 2023
This month we're spotlighting our GA 4 and Google Ads Set Up & Maintenance services. From crafting compelling ad copy to strategically targeting the right audience, we'll guide you through the step-by-step process of setting up effective campaigns that drive tangible results. GA 4, Google's latest and most advanced analytics platform, offers cutting-edge features and enhanced capabilities. As the digital landscape evolves, staying ahead of the curve with accurate data analysis and insightful reporting is key to unlocking your brand's full potential.
June, 2023
Ephemeral content, such as Instagram Stories continue to be a dominant force in social media marketing. The time-limited nature of these posts creates a sense of urgency and exclusivity, fostering increased engagement from your audience. Stories offer an opportunity to showcase your brand's personality, share behind-the-scenes content, run flash sales and conduct polls or quizzes to gather valuable feedback.
May, 2023
In this month's newsletter, we'll also be highlighting some of our services, sharing an interesting article that can help you stay safe against cyber attacks, as well as a client spotlight and more. We hope you find this information helpful as you continue to grow your business.
April, 2023
We work with construction companies on strategy, branding, website design, content development, CRM implementation and management to get results. Contact us to find out more about our strategies around targeted marketing for the construction industry. Stay tuned for information about my next webinar hosted by TopBuilder!
March, 2023
This month's service spotlight is on our technology services. Your clients and customers do their research and decide who they want to work online. This means you need to be sure your technology game is top notch. Give us a call if you would like to discuss your online marketing strategy!
February, 2023
This month's service spotlight is on our social media services. Whatever platforms make sense to use for your audience, we will come up with a plan and a content calendar which we will also schedule for you. Give us a call if you would like to discuss your social media strategy!
January, 2023
It's going to be an exciting year for us and our clients. We are going to be streamlining our marketing process and focusing on more strategy consulting sessions and reporting, so we can grow with our clients in 2023. More video content, more blog posts, and yes even direct mail opportunities! Stronger partnerships lead to more business for everyone.