Many have heard of SEO, but few understand how it works. This guide breaks down the basics of SEO and how it can help your business attract more clients and customers.
Freshen Up Your Business Approach: A Guide to Gaining New Perspectives
We Are Your External Marketing Department!
Unlocking Your Business Potential: Why Outsourcing Marketing Can Be a Game-Changer
Running a business involves juggling numerous responsibilities, and marketing often becomes a challenging task for many business owners. While managing finances and operations demands their attention, marketing requires strategic expertise to be effective. Rather than stretching your internal resources thin, consider the benefits of professional marketing services that drive growth and build lasting relationships. Discover how Shepheard Marketing can help unlock your business potential.
Marketing for the Construction Industry
Marketing is critical for the success of any business operation, including construction companies. According to IBISWorld, there are currently over 3.7 million construction businesses in the United States alone. This includes engineering firms, material suppliers, remodeling companies, general contractors and real estate developers. To differentiate yourself from the competition, you need to have a very effective marketing strategy.
Choosing and Implementing a CRM
Before the internet business was done on a local level. No matter what business you were in you could count on the patronage of everyone in the surrounding area because they simply had no other options. Today things are very different. Your clients can do business with any company, anywhere in the world. So why would they choose to do business with you? The answer is knowing your customer. Providing what they need when they need it in a friendly and professional way. To know your customers you need to be aware of every interaction they have with you. What email did they open? What button did they click? What campaign got them to take action? A CRM gives you that knowledge and with it you have a leg up on the competition.
Hidden Dangers of Describing Your Business as "Like a Family"
When employees are treated like family, they may feel pressured to put in excessive hours, take on extra responsibilities, and forego their personal time, all in the name of loyalty. This can lead to burnout and a lack of work-life balance, negatively impacting both the individual's well-being and their productivity.
The Ripple Effect of Late Payments: How Unsettled Invoices Impact Your Team and Business Trajectory
First and foremost, late payments can be demoralizing for the hardworking individuals who form the backbone of your consultancy. When invoices go unpaid, the team may begin to question the stability of the business and the value of their contributions. When this happens, your fractional team may start to blame you, and can affect how responsive they are to your requests going forward. Thankfully, the team at Shepheard Marketing has stuck by me through thick and thin, and we have weathered more than our share of storms.
Unveiling the Perils of Bad Online Reviews: Navigating the Digital Landscape
In the digital age, online reviews have become a cornerstone of consumer decision-making. Before purchasing a product or service, many individuals turn to online platforms to seek guidance from the experiences of others. While online reviews can be incredibly helpful in making informed choices, it is crucial to acknowledge the potential dangers associated with the proliferation of bad online reviews. In this blog, we will delve into the hazards of negative reviews and explore how they can impact individuals, businesses, and the overall online ecosystem.
Understanding Your Target Audience
Assessment tools to determine customer archetypes to make sure you are reaching your target are important to implement when you don’t think you’ve got it quite right. Different personality types consume information in different ways, and we need to cater to those needs in order to deliver appropriate messages to them.
Don't Underestimate the Importance of Your Online Presence
When I work with small business owners or agents of a larger company, I see a lot of marketing basics overlooked in favor of - and rightfully so - client and customer attention, and frankly whatever fire needs to be put out right now. One of the major things that gets overlooked is online presence. Google My Business specifically. Don’t know what GMB is? Here’s what happens when I “Google my business”, Shepheard Marketing.
A Recent Comparison of a CRM to a Marketing Automation Tool
6 Benefits of Working from Home
4 Ways Marketing Can Affect Your Business
The purpose of marketing is to influence a decision, preferably a buying decision. These decisions are intended to make someone's life better in some way. You can do the same for your company by helping them solve problems, but you need to sell the decision makers on your ability to help them in their jobs.
